supeeme rolex | supreme x Rolex

The whispers are growing louder, the speculation more fervent. The streetwear and horological worlds are once again buzzing with the possibility of a Supreme x Rolex collaboration. The idea, a collision of high-end luxury and rebellious street style, has always been intriguing, divisive, and undeniably captivating. While the official word remains elusive, the rumors surrounding a possible Supreme x FW22 collection featuring a Rolex timepiece are sending ripples through both communities. This heightened anticipation necessitates a look back at the only concrete example we have of this potential pairing: the infamous Supreme x Rolex Submariner from 2013. We'll also delve into the complexities of such a collaboration, examine the potential models that could be involved, and dissect the reasons why this partnership is both controversial and highly sought after.

The 2013 Anomaly: The Foul-Mouthed Submariner

In 2013, Supreme, known for its provocative designs and disruptive marketing, dropped a bombshell (albeit a limited and unofficial one). They didn't announce a formal collaboration with Rolex, but rather, a modification of the iconic Rolex Submariner 2013 model. This wasn't a product released through official Rolex channels. Instead, Supreme commissioned Bamford Watch Department, a company specializing in watch customization, to modify a small batch of Submariners.

The modification was stark, bold, and undeniably Supreme. On the dial, where one would typically find the Rolex name and model designation, was emblazoned the word "FUCK." Yes, you read that right. This wasn't subtle branding; it was a deliberate act of rebellion against the established norms of luxury. The Supreme logo, in its signature Futura Bold Italic typeface, was positioned below the word "FUCK," completing the audacious design.

This wasn't just a watch; it was a statement. It was a middle finger to the traditional world of haute horlogerie, a declaration that Supreme was not confined by conventional boundaries. The watch was released in extremely limited quantities, reportedly only 20 pieces, making it an instant collector's item. The price, initially around $6,000, has since skyrocketed in the resale market, with examples fetching upwards of $50,000 and even exceeding $100,000, depending on condition and provenance.

The Rolex Submariner review at the time of its release, and even today, is inevitably intertwined with the controversy surrounding the modification. Purists were, understandably, outraged. They saw it as a desecration of a horological icon, a vulgar defacement of a timepiece synonymous with precision, craftsmanship, and timeless elegance. The "FUCK" dial was deemed disrespectful, juvenile, and completely out of character for Rolex.

However, others saw it as a brilliant marketing move, a subversive act that perfectly encapsulated Supreme's brand identity. They argued that it challenged the status quo, injected a dose of irreverence into a stuffy world, and ultimately, made the Submariner more desirable and talked about than ever before. The scarcity, coupled with the shock value, created an unparalleled level of hype.

Why the Submariner?

The choice of the Submariner as the canvas for this controversial collaboration wasn't accidental. The Submariner is arguably the most recognizable and iconic wristwatch in the world. Introduced in 1953, it was one of the first dive watches designed specifically for underwater exploration. Its robust construction, water resistance, and timeless design have made it a favorite among divers, explorers, and watch enthusiasts alike.

The Submariner represents durability, reliability, and a certain rugged elegance. It's a watch that can withstand the rigors of underwater exploration while also looking perfectly at home under a dress shirt cuff. This duality likely appealed to Supreme, who often juxtaposes high-end materials with streetwear aesthetics.

Modifying a Submariner was a bold statement. It was like taking a Rolls-Royce and painting it with graffiti. It was a deliberate act of disruption that forced people to reconsider their perceptions of both luxury and street culture.

The Allure of the Unofficial: Bamford Watch Department's Role

It's crucial to reiterate that the 2013 Supreme x Rolex Submariner was not an official collaboration. Rolex has historically been incredibly protective of its brand image and has rarely, if ever, engaged in direct collaborations with streetwear brands. This is where Bamford Watch Department came in.

Bamford Watch Department specializes in customizing luxury watches, often applying DLC (Diamond-Like Carbon) coatings, changing dials, and adding bespoke engravings. While they have faced criticism from some purists for altering classic timepieces, they have also gained a following among those who appreciate unique and personalized watches.

Supreme's decision to work with Bamford Watch Department allowed them to create a Supreme x Rolex watch without directly involving Rolex itself. This circumvented the need for official approval and allowed Supreme to maintain its rebellious image. However, it also meant that the watch was not covered by Rolex's warranty.supeeme rolex

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