Description
strategic brand management kevin keller on rolex,The book provides a comprehensive framework for understanding and managing brand equity, which is the value of a brand to an organization. The book begins by defining brand equity and .
Beige and white GG Supreme canvas
Strategic Brand Managment: Building, Measuring, and Managing
Gold-toned hardware
Strategic Brand Management by Kevin Lane Keller
Double G
Inside: 8 open pocket
Strategic Brand Managment: Building, Measuring, and Managing
Chain top handle with 7″ drop
Top zip closure
Strategic Brand Management: Building, Measuring, and
9.5″W x 3.6″H x 3.5″D
Weight: 0.9lbs approximately
Strategic Brand Management, Fourth Edition