Description
stp of rolex, Rolex's marketing plan aims to target a new younger market segment of males aged 21-35. It proposes a promotion strategy using traditional, online and social media .
Beige and white GG Supreme canvas
PESTLE Analysis of Rolex
Gold-toned hardware
Rolex: Marketing Strategy
Double G
Inside: 1 open pocket
Rolex Marketing Mix (4Ps) & Marketing Strategy
Chain top handle with 7″ drop
Top zip closure
Rolex Target Market & Brand Positioning
9.6″W x 5.3″H x 2.8″D
Weight: 0.9lbs approximately
Rolex Marketing Plan