The horological world is often filled with nicknames, inside jokes, and fervent debates, and few watches have ignited such passion and discussion as the Rolex Submariner ref. 126610LV. While officially known simply as the "Submariner Date," this particular iteration, with its black dial and vibrant green Cerachrom bezel, has been affectionately, and somewhat controversially, dubbed the "Starbucks Rolex." This moniker, born from the watch's green bezel echoing the coffee giant's iconic logo, has stuck, influencing the watch's perception, collectibility, and, of course, its price.
This article delves deep into the world of the "Starbucks Rolex," exploring its origins, comparing it to its predecessors (the "Kermit" and "Hulk"), examining its market value, particularly on platforms like Chrono24, and offering guidance for those looking to acquire this sought-after timepiece. We will cover everything from the "Rolex Starbucks 2021" launch to navigating the "Rolex Starbucks for sale" market, ensuring you are well-equipped to understand and potentially own a piece of Rolex history.
The Birth of the "Starbucks": The Ref. 126610LV
The story of the "Starbucks Rolex" begins in 2020, with the unveiling of the revamped Submariner collection. Rolex introduced a slightly larger case size (41mm compared to the previous 40mm), a new movement (the Caliber 3235), and subtle design tweaks that modernized the iconic dive watch while retaining its core DNA. The ref. 126610LV was one of the key releases within this new generation, and it immediately captured attention due to its striking visual appeal.
The "LV" in the reference number stands for "Lunette Verte," French for "Green Bezel." This green Cerachrom bezel, crafted from Rolex's proprietary ceramic material, is highly scratch-resistant and resistant to fading from UV exposure. Combined with the classic black dial, the green bezel offers a bold and sporty aesthetic, a departure from the all-black Submariner that had dominated the market for years.
The "Rolex Starbucks 2021" label often surfaces because the watch's popularity exploded throughout 2021. Initial production was limited, leading to long waiting lists at authorized dealers (ADs) and a significant surge in prices on the secondary market. The demand, fueled by the watch's unique look and the Rolex mystique, cemented its place as a highly desirable and collectible timepiece.
Kermit vs. Hulk vs. Starbucks: A Green Bezel Lineage
To truly understand the "Starbucks Rolex," it's essential to place it within the context of its green-bezeled predecessors: the "Kermit" (ref. 16610LV) and the "Hulk" (ref. 116610LV). Each of these watches represents a distinct chapter in the evolution of the green Submariner:
* The Kermit (Ref. 16610LV): Introduced in 2003 to celebrate the Submariner's 50th anniversary, the "Kermit" was the first Submariner to feature a green bezel. It sported a black dial and an aluminum bezel insert, a departure from the all-black models. Its most defining characteristic was its "flat-four" font on the bezel insert, a detail that has become highly sought after by collectors. The "Kermit" is considered a modern classic and holds significant historical value.
* The Hulk (Ref. 116610LV): Released in 2010, the "Hulk" took the green theme to a whole new level. It featured a green Cerachrom bezel and, most notably, a green dial. This vibrant combination earned it the "Hulk" nickname, reflecting the Marvel superhero's signature color. The "Hulk" also featured a "Super Case" with broader lugs and a Maxi dial with larger hour markers, giving it a more substantial presence on the wrist. Production of the "Hulk" ceased in 2020, making it an instant collectible.
* The Starbucks (Ref. 126610LV): As discussed, the "Starbucks" combines the black dial of the "Kermit" with a green Cerachrom bezel, offering a blend of classic Submariner aesthetics and modern materials. The updated 41mm case and the Caliber 3235 movement further distinguish it from its predecessors.
Rolex Submariner Hulk vs. Starbucks: Key Differencesstarvucks rolex
The comparison between the "Hulk" and the "Starbucks" is perhaps the most common, given their relative recency and the passionate following both watches enjoy. Here's a breakdown of the key differences: